Pen pals - Mail club
Brave ARTIST
A monthly letter for busy creatives who feel lost in the art world, overwhelmed by business side, and unsure how to move forward, but know they’re meant for more than just making art in isolation and burnout.
You care about your art.
You care about the planet.
You want to do things differently and actually mean it.
But moving forward feels overwhelming.
The art world doesn’t feel like it was made for you.
You want to take your practice seriously, but don’t know what steps to take next.
You start, then pause.
You doubt your direction.
You struggle to stay consistent, to feel confident, to keep momentum.
And somewhere in between everything else in life,
making money from your art keeps getting pushed aside.
So you keep trying to figure it out on your own.
This is for you.
This was my story.
14 years of art education and 10 years working as a creative in corporate.
At 35, I realized I had the skill, but no idea how to sell my art or how the art world works. I thought it was just me.
Then I started working with 200 other artists and I saw the same thing again and again. Talented people. No direction.
So I decided to figure it out.
I spent 15,438€ and 2 years learning the business side of the art world from top coaches. The knowledge they keep private.
Now I share it.
🧠 I’ve created this mail club FOR artists, who:
Want to move forward with their art business but feel overwhelmed by it
Feel like an outsider in the art world
Want to take your art seriously, but don’t know how
Struggle with consistency, confidence, or direction
Want to start making money from your art — but too busy to get to that
This is a monthly physical letter club to your post box,
helping you move from feeling lost, stuck, inconsistent, and alone to becoming clear, grounded, consistent, and like an artist with direction not all at once, but month by month.
You don’t need to be perfect.
You just need to keep going in the right direction.
This is here to help you do that.
🚫 WHO THIS IS NOT FOR
If you’re looking for quick hacks or shortcuts
If you want a perfectly aesthetic, curated version of art life
If you’re not ready to take at least one real step each month
You will get advice from
Helina Lohoff
“that insightful training really made me think about what materials I want to use for my art in the future.”
📦 WHAT YOU RECEIVE EACH MONTH Inside your envelope:
✉️ The Secret They Don’t Tell Artists
A real insight from the art industry gatekeepers translated into something you can actually use.
No vague advice. Just clarity on how things really work.
🧭 Your Monthly Path
You’ll receive a clean, open sheet to define your own 10 actionable goals based on where you are in your artist journey right now.
No fixed formula. No one-size-fits-all plan. You decide what matters for you this month.
Just a space to get honest, choose your direction, and commit to it.
🔥 The One Thing That Moves You Forward
30-day-challenge action to do this month, the kind most artists avoid, but the kind that actually creates progress to income.
You don’t need to do everything.
Just this.
🌿 Recovery Protocol deck Card
Because burnout is real — and most artists quit because of it.
Each month, a small but powerful way to support yourself when things feel heavy, stuck, or uncertain.
✨ Proof of Practice (Sticker roll)
To mark what you’ve done.
To see your progress.
To remind yourself: you are showing up.
A playful sticker
A simple treat to keep you curious and joyful, just like artists are meant to be.
Because your practice deserves to feel fun, not just productive.
Join the mail club and receive your first envelope
16€
MONTHLY
Physical letter to your doorsteps every month to cut through overthink, hesitation and being stuck in a preparation mode:
+Your monthly advice that they will not tell you to move your practise forward
+ Monthly path sheet
+Proof of practise sticker roll
+30 day challenge
+Playful sticker
+Collectible “self care“ deck card
12€
6 months
For artists who are ready to stop starting over and actually move forward. Build consistency, direction, and real momentum.
That’s only 42€ per live session—
90-minutes Five live sessions of expert coaching in a small group of 5 participants, community, and real transformation.
+ ebook “notes on art and sustainability“
+ 56 Q self-audit checklist
+ certificate of completion
Everything included in Standard ticket:
90-minutes Five live sessions of expert coaching in a small group of 5 participants, community, and real transformation.
ebook “notes on art and sustainability“
56 Q self-audit checklist
certificate of completion
Additionally:
+ 30 minutes 1:1 private coaching session
+ written feedback on your project idea or artist statement.
+ Surprise Bonus 🎁 a “plug-and-play outreach letter” to connect with eco-art communities, grant providers, and mission-aligned collaborators.
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A physical envelope delivered to your post box, containing a gatekeeper insight from the art industry, a self-guided goal sheet, one clear action to move you forward, a well-being card, a sticker sheet to track your progress, and a small ritual treat.
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Letters are sent on the 20th of each month internationally. You can usually expect your envelope to arrive within 7–10 days, depending on your location. In some cases, delivery may take a little longer due to postal processes or delays during transit, but you’ll be notified once your letter has been sent.
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It will help you move in that direction.
Each month includes one action connected to visibility, opportunity, or income — the things most artists avoid, but that actually create results. -
Both.
Everything is designed to meet you where you are. You set your own goals based on your current stage, so whether you’re just starting or trying to become more consistent and visible, it will support you. -
That’s completely normal.
Each month’s insight helps you reflect on what actually matters right now, so your goals come from clarity, not pressure. You’re not expected to have everything figured out. -
This isn’t more content to consume.
It’s a physical, intentional experience that helps you pause, reflect, and take action in a way that actually fits your life. No overwhelm, no endless videos — just what you need, when you need it. -
I can not transfer your payment back, but if you choose the monthly option, you can cancel anytime.
If you choose the 6-month option, it’s a one-time commitment for that period. -
That’s exactly why this exists.
The structure is simple, repeatable, and gentle, so it supports you without overwhelming you. Over time, it helps you build a rhythm instead of relying on motivation.
Frequently Asked Questions
⚠️ Only 5 spots available.
Once they’re gone — they’re gone. This is personalized coaching. I keep it small so you get the deep support you need.
Ready to enroll? Click below and save your seat.
Let’s do this.
If you’re ready to stop guessing, stop hesitating, and finally start creating with purpose—
This is the moment.
You can make powerful art.
You can align with your ethics.
You can inspire change — and sustain yourself in the process.
But you need to act now. Spots are limited.
Join me and get everything above, plus
a zero-risk guarantee:
if you don’t love the first session, you will not pay for the rest of the training.
Let me say it again, When you secure your seat you'll get:
5 weekly Live coaching sessions in a small group of 5, so that you get personalised feedback and don’t feel lost or alone.
A guided approach to ethical materials, so that you can confidently choose what to use, explain why it matters, and stop second-guessing every purchase.
Project planning tools and collaboration models, which means you can design purpose-driven work that attracts opportunities and builds meaningful partnerships
Strategies to communicate your impact, which means you can speak with clarity and conviction, connect with your audience, and position yourself as a changemaker.
A zero-risk guarantee.
Four amazing bonuses for building your creative career in a meaningful way.
And you can also get 1:1 coaching session, written feedback on your project idea, and a “plug-and-play outreach strategy” to connect with collaborators - with the premium ticket.
Scroll down and enroll in the training. I will see you there!
€137 €210
standard
That’s only 42€ per live session—
90-minutes Five live sessions of expert coaching in a small group of 5 participants, community, and real transformation.
+ ebook “notes on art and sustainability“
+ 56 Q self-audit checklist
+ certificate of completion
OR
€180 €330
Premium
Everything included in Standard ticket:
90-minutes Five live sessions of expert coaching in a small group of 5 participants, community, and real transformation.
ebook “notes on art and sustainability“
56 Q self-audit checklist
certificate of completion
Additionally:
+ 30 minutes 1:1 private coaching session
+ written feedback on your project idea or artist statement.
+ Surprise Bonus 🎁 a “plug-and-play outreach letter” to connect with eco-art communities, grant providers, and mission-aligned collaborators.