Welcome to the new training for visual artists
“Sustainable Art
from A to Z”
Helina L. “that insightful training really made me think about what materials I want to use for my art in the future.”
For artists who want to create meaningful art. Who care deeply about justice, animals, and the state of the world—and want their creative work to reflect those values. This isn’t just another course on eco-art. It’s a coaching journey designed to help you align your creative practice with your ethics — without sacrificing artistic integrity or impact.
The REAL secret to a meaningful, sustainable creative practice i’s not just switching to eco-materials or posting about climate change…
It’s understanding how sustainability integrates into every layer of your art practice — from idea to execution, from studio setup to public communication, and even how you build your creative legacy.
It’s about clarity, strategy, and aligned action, all rooted in your unique voice as an artist.
For making a real impact the world with your art… You don’t need to be an expert
Not in art.
Not in environmentalism.
Not in social justice.
You don’t need a perfect studio or a huge following. You don’t need to spend a fortune on sustainable supplies. And you certainly don’t need to sacrifice your artistic identity.
I know what you are thinking: “I want to make a difference with my art… but I don’t have the tools, knowledge, or community”. You don’t know where to start or what alternatives even exist for traditional toxic art materials…
If you choose to grow your practice with awareness – you will see growth and transformation of your art career and your impact on the world.
This was my story:
I spent 14 years in professional art training.
But by 35, I found myself with a haunting question:
“If I am the only one who advocates for a better world, what’s the point?”
But I really wanted to align my art with my ethics—and survive doing it!
I realized no one had taught me how to balance creative expression with real powerful impact.
So I created the system I needed. For myself.
And now—for you.
I’ve created this course for people who like to create and want to see this world become a better place—but don’t know how to start.
You deserve to feel proud of your practice.
This course will guide you, step by step, toward making art that reflects your values and creates real impact.
A FIVE LIVE COACHING meetings. Weekly 90-minutes sessions in a small group of five creatives.
For artists who want to build sustainable, ethical, and purpose-driven art practices—without confusion, overwhelm, or compromise.
Each session includes fresh insights lecture and interactive talk to connect, collaborate and spark ideas.
After these Sessions you will:
Turn hesitation into confidence: Feel proud, not paralyzed, by where you're at in your sustainability journey.
Know your materials: What to use, where to source, and how to explain *why* it matters.
Clarify your message: So your audience sees you as a thoughtful, sustainability- forward artist.
Join a movement: Be surrounded by artists walking the same path—small group, big transformation.
Flip challenges into opportunities: Learn how *criticism, cost, and complexity* can work in your favor.
🟢 Lesson 1: Defining Sustainability in Art.
Cut through the buzzwords and root your practice in values that matter.
🟢 Lesson 2: Signature storyline and storytelling.
Make a memorable artist persona for online reputation and business connections.
🟢 Lesson 3: Materials, Impacts, and shopping guide.
Understand what makes a material truly sustainable—and how to choose better.
🟢Lesson 4: Circular Economy & Waste.
Build a zero-waste mindset and connect to the future of art-making.
🟢Lesson 5: Projects, Partnerships, and Purpose.
Learn to structure projects that inspire action and grow your career through collaboration.
✔ I use this framework to pitch sustainable projects to grant committees and galleries.
✔ These tools help me secure partnerships with nonprofits and NGOs that share my values.
✔ And I finally feel at peace knowing my art truly reflects what I stand for.
Helina Lohoff
“that insightful training really made me think about what materials I want to use for my art in the future.”
Deborah DiMare
“Veronika brings a real value. I’ve never seen anything like it. ”
“Notes on Art & Sustainability” eBook
Your go-to artist pitch for curators, clients, or your website bio—clear, confident, and compelling (even if you are brand new and nobody ever heard of you!)
Creative Clarity Self-Audit (56-Q Checklist)
A deep dive into your current practice—across materials, ethics, messaging, and impact. Why sustainable art practise isn’t as complicated as we make it… Discover your next steps TODAY.
Group Support & Feedback
Limited to 5 participants = Intimate feedback, shared wisdom, accountability.
Certificate of Completion
You can confidently present yourself as a sustainability-informed artist—ready for grants, residencies, exhibitions, and professional opportunities that align with your values.
The next cohort starts in September
Sunday, 14 September 2025, 4pm-5.30pm (EEST)
Sunday, 21 September 2025, 4pm-5.30pm (EEST)
Sunday, 28 September 2025, 4pm-5.30pm (EEST)
Sunday, 5 October 2025, 4pm-5.30pm (EEST)
Sunday, 12 October 2025, 4pm-5.30pm (EEST)
€210
standard
That’s only 42€ per live session—
Weekly 90-minutes lessons. Five live sessions of expert coaching in a small group of 5 participants, community, and real transformation.
+ ebook “notes on art and sustainability“
+ 56 Q self-audit checklist
+ certificate of completion
€330
Premium
Includes everything in standard
+ 30 minutes 1:1 private coaching session
+ written feedback on your project idea or artist statement.
+ Surprise Bonus 🎁 a “plug-and-play outreach strategy” to connect with eco-art communities, grant providers, and mission-aligned collaborators.
⚠️ Only 5 spots available.
Once they’re gone — they’re gone. This is personalized coaching. I keep it small so you get the deep support you need.
Ready to enroll? Click below and save your seat.
Let’s do this.
If you’re ready to stop guessing, stop hesitating, and finally start creating with purpose—
This is the moment.
You can make powerful art.
You can align with your ethics.
You can inspire change — and sustain yourself in the process.
But you need to act now. Spots are limited.
Join me and get everything above, plus
a zero-risk guarantee:
if you don’t love the first session, you will not pay for the rest of the training.
Let me say it again, When you secure your seat you'll get:
5 weekly Live coaching sessions in a small group of 5, so that you get personalised feedback and don’t feel lost or alone.
A guided approach to ethical materials, so that you can confidently choose what to use, explain why it matters, and stop second-guessing every purchase.
Project planning tools and collaboration models, which means you can design purpose-driven work that attracts opportunities and builds meaningful partnerships
Strategies to communicate your impact, which means you can speak with clarity and conviction, connect with your audience, and position yourself as a changemaker.
A zero-risk guarantee.
Four amazing bonuses for building your creative career in a meaningful way.
And you can also get 1:1 coaching session, written feedback on your project idea, and a “plug-and-play outreach strategy” to connect with collaborators - with the premium ticket.
Scroll down and enroll in the training. I will see you there!
