KAPPELITEHDAS. Kaapeliaukio 3, 00180 Helsinki, Finland.
DEC. 1-3 2023
Friday 1.12.23 18:00 - 21:00
Saturday 2.12.23 10:00 - 18:00
Sunday 3.12.23 10:00 - 16:00
Veronika Vegesent participates in a group exhibition organized by The Helsinki International Artists' Association. Her latest masterpiece is showcasing a commitment to ethical art, sustainability and social responsibility in minimalistic approach.
Artwork is available in the art catalog.
One hundred blocks of icy silver and earth green squares. Framed. 2023. Plastic-free acrylic on linen canvas. 100 x 100 cm 39.4 x 39.4 in
artist statement
I aim to explore the profound connection between humans and the environment, igniting a passion for its better care.
Recognizing the strength in collective impact, I believe every individual holds the power to make a difference.
My mission is to spark meaningful conversations and elevate awareness about ethical values and sustainability. I want to inspire people to reflect on their daily choices and understand their impact on the environment.
visual approach
The visual presentation of the artwork is artist’s viewpoint in minimalist interpretation.
Minimalism is a human state of mindfulness, that Veronika is aiming to connect with in order to inspire more responsible, kinder and thoughtful lives. It enriches the concept with intentionality, spotting light on importance of mindful choices over material possessions.
The artwork presents an interplay between humanity and the environment. Composed of separate canvases, it recognizes the power inherent in collective action.
The straight sidelines symbolize man-made structures, such as walls and streets, that cloak the Earth’s surface. Meanwhile, the sculptured surfaces mimic the raw textures of nature. The visual minimalist expression signifies mindfulness, with the artist aiming to resonate within the viewer.
SUSTAINABLE Materials
Art materials support the conceptual idea of the artwork. Every canvas has a unique sculptured surface made of locally picked sand and stones.
Reach colors are result of natural 100% pure earth pigments combined with non toxic specially formulated acrylic-like substance. It is made without use of fossil fuels, has zero VOC and completely plastic-free. The mineral called Glauconite from a quarry in France provides deep reach green color. While natural silver mica mineral that is found mixed with granite and crystals creates a beautiful silver color.
The wood structures have FSC forest management certification.
Modular system is made in Helsinki using plastic waste.
All of the materials are plant-based, cruelty-free and sustainably made with priority of workers’ wellbeing and rights.