Veronika Vegesent, the Finnish artist, is inspired by the iconic philosophical principles of Finlannish minimalism, which embodies the stoic value of sisu, signifying quiet inner strength. Through this artistic approach, Veronika aims to inspire her audience to pursue more meaningful and mindful lives. She seeks to inspire and promote a shift in mindset and culture, encouraging choices that are both vegan and sustainable. Her message emphasizes the idea that each individual possesses the capacity to improve and that it is a collective responsibility to do better for ourselves and for the world we all share.
In her artistic journey, the central theme is to reintegrate 'kind' into 'humankind,' championing compassion and ethical choices."
ENVIRONMENT
Veronika is committed to promoting sustainability through her art. Her approach encompasses various aspects, all aimed at reducing waste and environmental impact.
In her art creation, she ensures that the materials used are carefully monitored from production to disposal. They are free from hazardous substances and hold certifications such as ASTM D-4236 and R.E.A.CH European Community Regulation, guaranteeing their non-toxic nature.
Veronika's artistic process is both water-free and zero-waste, utilizing biodegradable and recyclable tools alongside organic, toxic-free, plastic-free materials to prevent environmental pollution. Even the packaging materials she uses are 100% recyclable, making it convenient for recipients to responsibly dispose of them at their nearest cardboard collection point.
Furthermore, Veronika has set an ambitious goal to transition to 100 percent renewable energy for her operations by the year 2024, emphasizing her dedication to sustainability in every aspect of her art brand.
SOCIAL RIGHTS
The artist, is dedicated to addressing the unspoken biases and oppression faced by the vegan social group.
Being vegan signifies prioritizing care for others and the environment. Yet, it comes with challenges, such as veganphobia, family rejection, and social isolation. The neglect, judgment, criticism, and ridicule endured by vegans can create feelings of anxiety and self-doubt. Furthermore, there's the issue of limited spaces where vegans can comfortably express their views without being labeled as 'preachy.'
Veronika's primary focus is offering support to those who have experienced veganphobia. Her mission revolves around creating a vibrant, vegan-friendly environment that empowers individuals to embrace vegan values with style, a smile, and ease.
The non-profit initiative collection, crafted by this dedicated vegan artist is a bold statement in this regard.
Veronika champions human rights and diversity in all her activities by adhering to fair-paid policies, promoting an inclusive culture for environmentalists, animal rights activists, and vegan professionals, and actively collaborating with and supporting other vegan and eco-conscious movements, coalitions, and businesses.
ANIMAL RIGHTS
Veronika strongly believes in the universal values of kindness, justice, compassion, and conscious action.
In a world where animal-derived materials have historically been prevalent in art supplies, Veronika goes above and beyond to ensure that all meticulously selected materials for Vegesent's artworks are vegan, cruelty-free, and environmentally sustainable.
Non-profit initiative by Vegesent donates 50% of its earnings to support various causes, including animal sanctuaries, organizations aiding children without parental care, and People for the Ethical Treatment of Animals (PETA), aiming to amplify their positive impact.
Veronika's dedication extends to advocating for cruelty-free, vegan standards in interior design, empowering related businesses to be a force for good. Her commitment to these values remains steadfast, as she believes that every individual and organization plays a vital role in shaping a better future for all.
